April 30th, 2012
INpact’s roots are in small medical device development. Come see Priio and other providers visually explain the process of medical device prototyping.
For more details, please click on http://bit.ly/IGTpzB
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April 24th, 2012

After Priio peeps finished work on a certain little project, if someone had asked, “What are you going to do now?” — they could’ve answered the classic, “I’m going to Disney World!”
The product development athletes at Priio indeed had an all-star in the tire pressure monitor that was developed for dump trucks – but went first to Disney’s monorails in Orlando.
“The original target market was dump trucks because five percent low tire pressure is potentially thousands of dollars a month lost in fuel,” says Priio president Larry O’Cull. “It’s a big, big deal.”
The company developing the monitor, however, found an additional market with the myriad tires of Disney’s monorail system.
“These monorails have like 60 tires each and they’re all placed underneath where they’re out of sight and difficult to access,” says O’Cull. “So when you have a low tire on one of these, you’ve got a maintenance guy with an attitude!”
Trying to locate which tire is low in such a complex setting is made easier by having these “smart” pressure monitors. Each one has a unique ID and a companion receiver with a display. And each one can be named something like ‘third car, left rear’ – in which case the maintenance staff would know exactly where to look.
“We designed these using a MEMS sensor,” says O’Cull. “There’s also a long life battery on board. You can screw this in and it will last three years. The maintenance staff is much happier.”
Grinning, O’Cull adds that if he’d known the just how successful the little gadget would prove in this particular setting, he might’ve upped the price – just a bit: “I think life time tickets to Disney World for the staff might have been a reasonable bonus!”
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April 17th, 2012
What do you think of when you hear the term “Hot Rod?”
A cool, fast car, maybe?
Very likely, anything bearing the term “hot rod” is a cool, fast car – but it’s also likely a prototype.
If you’ve ever seen a genuine hot rod, you’ll note it generally looks nothing like the cars you see rolling along highways and byways everyday. That’s because it’s a functional model – something cobbled together to prove a point of feasibility (usually linear speed).
It’s still impressive – but its purpose is not the same as a finished Lamborghini. The latter is the result of hundreds of iterations and design procedures developed to produce a visually perfect cruising machine. The hot rod, on the other hand, can be the offspring of junkyard parts and a crack engine. But then – they’re not designed with the same purpose in mind.
So it is with the certain prototypes. When an item concept needs to prove a point – say, a particular functionality or mobility – the result may look more like something out of a Tim Burton movie than a shelf-ready retail model, but that’s because the goal is not looks but rather proving its chops.
“It may actually be that something which will end up inside the human body will first be prototyped out with PVC pipe and some duct tape,” says Priio president Larry O’Cull (only half joking). “In the earliest stages of product development, you often need to prove the concept’s viability before you even begin to think of how it’s going to look. Once you do that, you actually have one of the hardest parts of your journey done.”
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April 16th, 2012

To see the related article, please go to: Does it work?
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March 26th, 2012
It’s been featured on the History Channel’s Modern Marvels; it’s been the subject of a Hollywood documentary; it draws teams from all over the country who pack up complicated machines and teams of students to compete – and Priio peeps Larry O’Cull and Zach Bertram will be there as judges to help make Rube Goldberg Machine Contest history on Saturday, March 31st at Purdue’s Elliot Hall of Music.
Inflating then popping a balloon is this year’s task of the annual engineering competition sponsored by Theta Tau fraternity at Purdue University.
Granted, to inflate a balloon and pop it doesn’t sound like a particularly challenging task – unless you’re doing it with a large machine which uses at least 20 mechanical steps that show good engineering and great entertainment value.
The contest is based on the outrageous contraptions of Rube Goldberg, Pulitzer Prize winning cartoonist of the early 20th century. The idea is to build a machine that takes the most convoluted and creative route to successfully accomplish a simple task.
The event will commence at 9:30 a.m. It is family-friendly, free-of-charge and open to the public.
For more information, please click on www.rubemachine.com.
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February 16th, 2012
Priio is now the first Indiana company listed as a Design Services Provider for Digi-Key, an electronic component distributor which does 1.5 billion in annual sales internationally.
“Digi-Key is building a design services network across the country, and they didn’t have anyone in this state,” says Priio president Larry O’Cull. “They investigated by interviewing manufacturing representatives, local vendors and clients – and our name came up very favorably.”
Digi-Key lists a Design Services Provider network as part of a full-orbed service orientation. They provide links and information to their customer base for recommended fee-based service providers to improve project efficiency and hasten time-to-market: http://www.digikey.com/design-services-providers/design-firm/Priio.
Scott Raeker, a Digi-Key spokesperson, wrote in an email confirming Priio’s certification that he enjoyed speaking to the client references. “I feel Priio is an excellent design firm and I look forward to working with [the] team,” he says.
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January 23rd, 2012
Yes, you CAN count insects. Priio designed the hardware for the Z-Trap which helps reduce the need for insecticide in orchards. (Our prototype design shows up on the 2011 timeline.) Check it out: http://linkd.in/zXR36z
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December 12th, 2011
OFFICE MANAGER Kristin Quintana graduated from Ancilla College and IU/Kokomo where she earned a Bachelor’s degree in general studies. She came to Priio as a fresh graduate, but it’s likely that previous jobs as a lifeguard and nanny were the best preparation for her current role.
What you should know about her: When she and her husband are not taking videos of their cute little daughter, she is plotting ways to support her jewelry habit.
Role model: Rosa Parks for being outspoken about her beliefs.
Trouble spot: Cannot be seen in public without a tan.
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November 14th, 2011
Please join us at the Priio open house this Thursday, November 17 from 5 to 7 p.m.
We’ve been hard at working getting everything in order at our new location – 5706 W 74th Street, Indianapolis (in Park 100).
We hope you’ll join us for munchies and libations as you tour the new digs. (There is lots of color – Sgt. Pepper would be proud.)
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October 18th, 2011
Development is a tricky word. To some, it means a process or path to being. To others it means evolution. And to yet others – research.
While research is an excellent practice, the word is often an unfortunate (and inaccurate) synonym with development. A lot of companies have sections called R&D (research and development), but the two terms have distinctly different – albeit complementary – purposes. Research leads to outcomes. Development has a goal.
People with a product to develop not infrequently require a good bit of research for setting up the particular parameters by which a path to development may be blazed. This actually requires a completely different skill set when it comes to fulfilling the task.
There are warning signs that a project may be slipping from development into research, such as:
- How long would it take if…
You may notice the frequent “if” statements. Unfortunately, these can get your development process all “iffed” up – and you will almost certainly veer off the path leading to a design outcome.
Development is what happens after all the research is done. An understanding of the difference is good design practice – and good stewardship.
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October 17th, 2011
The end of October will see Priio operations coming out of a new home base. The business is moving to a space in Park 100 on the northwest side of Indianapolis at 5706 W 74th Street. The new facility will provide 10,000 square feet, divided between office and shop space, with some room to grow.
“We believe this new space will better support our growth and business goals over the next five years,” says Priio president Larry O’Cull. “We needed more office space to accommodate our recent staff increases, as well as shop space to support our expanding prototyping capabilities.”
O’Cull says the new office space offers good accessibility for clients, being literally yards off the 73rd street ramp off I-465. He’s also excited about the snazzy new floor plan which has a pretty face and a good personality. “Our new space truly embodies and facilitates our integrative/collaborative work environment,” he says. “It totally says‘Priio.’”
Priio will host an open house at their new location on Thursday, November 17 from 5 to 7 p.m. Everyone is welcome. You may RSVP at lknight@priio.com.
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September 8th, 2011
Priio is happy to announce the addition of a new software development position, filled by Daniel Havener.
Havener earned his BSCO from Rose-Hulman Institute of Technology, then worked at Wavetek (now JDSU), Integral Technologies and Allison Transmission developing software for communications, digital video, security and electronic controls. He is now a welcome member of the embedded software team at Priio.
Havener and his wife have three little daughters and he confesses to being a SciFi fan (as all the best people are).
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